Building brand is our essence.
Equipment and apparel for human-powered movement in the mountains
We support big objectives, audacious goals & seeking the uncomfortable
Founded in Oct 2023 in Carbondale, Colorado by Kyle Siegel, out of frustration for the current gear market that leaves out those who care about uphill performance and downhill style equally. Kyle combines his experience in mechanical engineering from companies like SpaceX with outdoor industry experience from the Performance Outerwear team at The North Face to develop innovative products to help athletes reach higher and steeper terrain.
Human face of the mountain
ZAG is an independent brand born in Bourg Saint Maurice, in the heart of the Alps. In 2010, we decided to relocate to Chamonix.
From the outset, we have drawn our inspiration from the exceptional environment that surrounds us: mythical peaks, deep valleys, and the unique mountain culture of this place. Created by freeride enthusiasts, ZAG’s ambition has always been to offer skis that push the limits of creativity and technique, while remaining accessible to those who share the same love of the mountains.
ZAG represents the true spirit of the mountains — a place of genuine emotions, personal stories, and everyday heroes. It’s a mountain rooted in passion and authenticity, free from pretenses and deeply connected to nature.
By choosing openness over isolation, we turn skiing into a bridge between the mountains and the wider world.
Clever gear for epic days outside
« We’re lifelong skiers and started Yardsale because we believe the best moments in life happen outside. It’s not about perfect weather or being first to the lift line or trailhead, it’s about the small things and the in between moments: sunrise coffee at the cabin, laughing off a « yard sale » on the slopes, or hanging out around a campfire after a long day in the mountains.
We believe your gear should make getting outside easier, not more complicated. And that looking good makes you feel good. That way, you can focus on what matters: connecting with your friends and family, exploring new places, and creating the memories you’ll tell stories about for years to come.
We built Yardsale for those days and moments. Whether you’re skiing in deep powder, hiking from hut to hut, or catching a flight to your next destination.
Here’s to epic days outside, wherever your adventures may take you. »
– Cristina and Kelly, Founders
Animal welfare
Aclima is a family-owned company that delivers functional wool garments of the highest quality worldwide. It all began in 1939 in Drammen when Eivind Johansen started making wool insoles. Together with his wife, Elsa, they produced wool insoles under the name Tuna Textil AS. In 1998, the name was changed to Aclima.
More than 80 years after starting with felt insoles, Aclima now produces high-quality wool products for outdoor enthusiasts, outdoor workers, police, firefighters, and defense forces. We have a strong focus on sustainability and are a forward-looking company. All production takes place in Europe, mostly in our own factories in Estonia. Our wool comes from merino sheep in New Zealand.
Take care of nature by using a reusable bottle
We want to create practical outdoor products that inspire people to use and explore our beautiful nature.
We are located close to the capital, and one of Norway’s biggest national parks is right outside our front door.
Our beautiful surroundings are our DNA and inspiration – and so are the people who use nature as their playground.
We are performance driven
We created STOX to help athletes push the limits of their abilities and achieve their full potential. But you don’t need to be one to benefit from compression technology. Whether you’re an athlete, frequent flyer, or someone who works on their feet all day, STOX Energy Socks give everyone a simple and scientifically proven way to boost performance and take care of their legs.
Natural Playground 